Case Studies

The numbers do the talking

Five stories. Different sectors, different starting points, one pattern: structured franchise growth, delivered.

The origin story

MakHalal: where Shapes & Sizes began

Added to top-line revenue in 18 months

£ 0 m

A halal fast food chain with real momentum — and two people hired to accelerate it: Ramaize Atique leading marketing, Warren Ferguson leading franchising.

Where it started

What was done

Brand and demand on one side, franchise recruitment on the other — the same combination that now defines how Shapes & Sizes works.

Where it went

£3.2m added to top-line revenue in eighteen months, a network now sixteen locations strong — and a working partnership that became this firm.

Ramaize Atique: Head of Marketing

Warren Ferguson: Head of Franchising, MakHalal

Logistics · Franchise Development

1 → 106

Franchise territories in three and a half years

Where it started

A single UK territory and a courier model with ambitions far bigger than its footprint.

What was done

As Franchise Director, Warren Ferguson built the recruitment engine — the positioning, qualification, and sales process that turned one territory into a national network at pace.

Where it went

106 franchise territories sold in three and a half years — the foundation of what is today a global logistics franchise.

Full franchise programme: World Options

Chai & Street Food · Full Franchise Programme

1 → 27

Franchise operators in under two years

Where it started

One stand-alone unit and a founder who knew the brand could travel.

What was done

The full programme: franchise foundations built, the opportunity packaged and marketed, and every enquiry qualified and managed through to signed agreements.

Where it went

27 franchise operators across the UK in under two years — including a regional franchisee covering the whole of Scotland.

Full franchise programme: Cuppa’ Chaii

SUSHI · Franchise Development

10 Sales

In the first six months on the market

Where it started

A sushi brand with a strong product and a franchise opportunity that hadn’t yet found its audience.

What was done

The opportunity repositioned and relaunched to market, with our team driving lead generation and managing the pipeline from first enquiry to signed franchisee.

Where it went

Ten franchise sales inside six months — momentum that has since carried the brand past thirty locations.

Franchise development engagement: IRO Sushi

BBQ & Smokehouse · Sales & Consulting

15+

Investor projects delivered in two and a half years

Where it started

A pitmaster with a singular reputation — and investors queuing to bring authentic smokehouse concepts to their sites.

What was done

Not every growth story is a franchise. Here, our team ran sales and consulting — connecting investors to the brand, structuring the deals, and managing delivery of each project.