Shapes & Sizes was built on a simple belief: franchising works best when real people do the work. We’re business growth specialists who’ve sat on your side of the table — and we scale companies of every shape and size through franchising.
Figures across our team’s careers.
Brands our team and franchise partners have worked alongside across their careers.
We build the infrastructure, drive the leads, and manage the sales process — so founders can focus on running their business. From the legal and operational foundations to qualified franchisees signing agreements, we take the whole journey off your plate.
We work with businesses of every shape and size — from single-site independents ready for their second location, to established brands ready to go national. What they share is a product worth multiplying and the ambition to lead a network.
Shapes & Sizes started inside another company’s growth story. At MakHalal, a halal fast food chain with real momentum, Ramaize Atique was hired to lead marketing and Warren Ferguson to lead franchising. Brand and demand on one side, franchise recruitment on the other.
Eighteen months later, £3.2m had been added to top-line revenue and the network was on its way to sixteen locations. The partnership worked so well it became a firm — built on the same combination that delivered it: marketing that fills the pipeline, and franchising expertise that converts it.
That’s still exactly how we work today, for every brand we represent.
As Franchise Director at World Options, Warren grew the network from 1 to 106 franchise territories in three and a half years — the foundation of what is today a global brand operating across six countries.
